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Marketing & Insights
Our creative, transparent campaigns balance the nurturing of existing customers with the engagement of new audiences.
West End, Present
UK/Ireland Tour, 2013 – 2015 & 2018 – 2019
International Tour, 2016 – 2017
“Still a phenomenon after ten years in the West End” (The Daily Telegraph) and already the 17th longest running show in West End theatre history, the London production premiered on 27 September 2006 (with previews from 7 September) and has now played over 4000 performances at the Apollo Victoria Theatre. Wicked has been hailed as “one of the greatest musicals of our time” (Daily Mail); “a magical adventure that casts its spell on young and old” (Metro) and “the biggest new musical London has seen in years” (BBC London News).
Wicked is the winner of two coveted Olivier Audience Awards, an Evening Standard Theatre Award; a Visit London Gold Award; and nine WhatsOnStage Awards including Best West End Show (twice) and Best New Musical. More recently, Wicked has been named as London’s No.1 Long-Running Show by BritishTheatre.com, awarded a Certificate of Excellence by Trip Advisor® and is the first ever UK stage production to earn coveted Reader Recommendations from Good Housekeeping and Cosmopolitan magazines.
Charlie and the Chocolate Factory
West End, 2013-2016
Roald Dahl’s deliciously dark tale of young Charlie Bucket and the mysterious confectioner Mr Willy Wonka comes to life in a brand new West End musical directed by Academy Award® winner Sam Mendes.
When Charlie wins a golden ticket to the weird and wonderful Wonka Chocolate Factory, it’s the chance of a lifetime to feast on the sweets he’s always dreamed of. But beyond the gates astonishment awaits, as down the sugary corridors and amongst the incredible edible delights, the five lucky winners discover not everything is as sweet as it seems.
Featuring ingenious puppetry and special effects, the wonder of the original story that has captivated the world for almost 50 years is brought to life with brand new songs by Grammy® winners Marc Shaiman and Scott Wittman (Hairspray; Smash), a book by award- winning playwright and adaptor David Greig (The Bacchae; Tintin In Tibet), set and costume designs by Mark Thompson (Mamma Mia!; One Man, Two Guvnors) and choreography by Peter Darling (Billy Elliot; Matilda).
A chocolate garden, an army of squirrels and the curiously peculiar Oompa-Loompas must be believed to be seen in this spectacular new musical that is choc-full of fantastical treats to dazzle your senses.
Opening in October 2017 The Bridge Theatre is London’s newest commercial theatre, specially designed to cater for the needs of modern theatre creatives and audiences.
An American In Paris
West End, 2017
An American In Paris, the breathtakingly beautiful new Broadway musical about love, hope and living your dreams, has opened at London’s stunningly restored Dominion Theatre to standing ovations from the public and an incredible collection of 21 five-star rave reviews from the critics (including The Guardian, The Times, The Sunday Times, Daily Mail, Mail on Sunday, Financial Times, Daily Express, Sunday Express, City AM, WhatsOnStage, The Stage and the Radio Times).
Winner of 4 Tony® Awards on Broadway, this “wildly successful stage adaptation” (Financial Times) of the classic MGM film musical “soars to exhilarating heights of brilliance that must be seen to be believed” (Mail on Sunday) and is directed and choreographed by Christopher Wheeldon, written by Craig Lucas and designed by Bob Crowley.
Acclaimed as “the most elegant, exuberant and tuneful musical in town” (Sunday Express), the production features many of George and Ira Gershwin’s most beloved songs (including I Got Rhythm, ‘S Wonderful, I’ll Build a Stairway To Paradise, But Not For Me, The Man I Love and They Can’t Take That Away from Me).
“An impassioned love-letter to art and life” (The Daily Telegraph), An American In Paris finds a young American GI pursuing his dream to make it as a painter in the aftermath of war. Following a chance encounter with a beautiful young dancer, the ‘City of Light’ becomes the backdrop to a sensuous, modern romance of art, friendship and love.
West End, Present
With songs by Grammy® and Tony® winning pop icon Cyndi Lauper, this “dazzling, fabulously sassy and uplifting” (Time Out) musical celebration is about the friendships we discover, and the belief that you can change the world when you change your mind.
Inspired by true events, this joyous story of Brit grit to high-heeled hit takes you from the factory floor to the glamorous catwalks of Milan in a feel-good and heart-warming tale of friendship, filled with joy, laughter, stunning costumes and heart-stopping choreography.
This hilarious musical has high-kicked its way into London’s glittering West End as the ultimate fun night out.
Long Day’s Journey Into Night
West End 2018
Following its sold out run as part of Bristol Old Vic’s 250th Anniversary season, Jeremy Irons and Lesley Manville reprise their roles in Richard Eyre‘s acclaimed production of Eugene O’Neill‘s Pulitzer prize-winning masterpiece, Long Day’s Journey into Night.
The Tyrones’ summer home, August 1912. Haunted by the past but unable to face the truth of the present, the Tyrones and their two sons test the bonds of a family caught in a cycle of love and resentment. As day turns to night and the family indulge in their vices, the truth unravels leaving behind a quartet of ruined lives.
Considered one of the most powerful American plays of the 20th century, Long Day’s Journey into Night plays a strictly limited season at Wyndham’s Theatre, London from 27th January 2018 for 10 weeks only.
Following its sold-out run at Chichester Festival Theatre, Jonathan Munby’s explosive revival of Shakespeare’s epic tragedy moves to the West End with a celebrated cast led by Ian McKellen as the embittered monarch in a fractured kingdom.
With its intimate staging, this contemporary, dystopian production places audiences at the centre of the storm as family and state are plunged into a violent power struggle with shocking ends.
The Tricycle Theatre is going through an exciting development to become a theatre for all. A place of drama, music and chatter – a living and vital hub for our community by transforming its performance and public spaces in support of a growing creative learning programme and ever-expanding artistic reach.
2018 will see the theatre open its doors with an exciting new season.
Kenneth Branagh Theatre Company
West End, 2015-2016
The first season of the Kenneth Branagh Theatre Company was a year of unmissable theatre. Working in collaboration with artistic associates, director Rob Ashford and designer Christopher Oram, the acclaimed actor-director Kenneth Branagh presented an exceptional series of plays that brought together a remarkable group of actors, led by Rob Brydon, Judi Dench, Derek Jacobi, Lily James, Adrian Lester, Richard Madden and Zoë Wanamker.